As Miami Swim Fashion Week participants create demonstrates are increasingly aimed at consumers, a number of technologies are getting used to make certain they as well as their creations reach as broad a crowd as possible. During the beyond the fashion shows were a greater portion of an insider affair, now many design houses are trying to get in touch with a broader demographic and, of course, attempting to boost sales. More and more, clothes are to be had on the market immediately, with a few fashion brands supplying a full brand range in a see-now, buy-now capacity - from the make-up on the accessories to the shoes. Technology now plays an important role in all our way of life and nowhere is more evident than with the fashion weeks, where technology really stole the show, somewhat at least.
See-Now, Buy-Now
Some in the see-now, buy-now options were offered through each house's existing e-commerce site and their physical stores, while Temperly London paired up with social app Vero to allow for consumers to buy three of their fashion week looks right this moment.
Snapchat and Instagram Stories
While which of such will win their 'format war' remains seen, both were utilized fairly extensively at Fashion weeks. Misha Nonoo used Snapchat to slowly unveil her collection, while J Mendel documented his entire collection with Instagram Stories. Skilled professionals apparently feel that Instagram Stories is the best medium for sharing fashion week with all the fans.
Chatbots Taking Over
Shopability would be a big thing this coming year and both Burberry and Tommy Hilfiger introduced AI run chatbots being a new gui. With chatbots overpowering our fashion shopping experiences, we better hope that they don't develop artificial intelligence that becomes smarter than we are!
Virtual, Mixed and Augmented Reality
Even excitement with the shows themselves had not been enough, it seems. Many shows had a component of alternative reality in their mind. By way of example, in New York fashion week, Intel dealt with several designers to broadcast their shows in virtual reality, run by Voke's GearVR app, so viewers could think that these were close to the front row. Rebecca Minkoff worked with augmented reality, working together with shopping app Zeekit to permit visitors to upload an image of themselves to see what they would appear to be inside their favourite outfit from your show. Meanwhile, real innovation were only available in the sort of mixed reality space, where a crowd could wear Microsoft Hololens headsets to view an additional layer over reality. Soon, perhaps people all over the world could be watching a fashion show in their own personal family area and believe that they are really right there.
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